Soft Power

Robert Winder


1 in stock

Product ID: 21699 SKU: 9780349143460 Category:

There’s a new Great Game afoot, and it involves soft power. As national movements resurface across the world, unsettling the international balance, the old-fashioned ‘sphere of influence’ is making a comeback. Nation states are once again competing to win friends and influence people by selling themselves as alluring brands. In ‘Bloody Foreigners’ and ‘The Last Wolf’, Robert Winder explored the way Britain was shaped first by migration, and then by hidden geographical factors. Now, in this book, he explores the way modern states are asserting themselves not through traditional realpolitik but through alternative means: business, language, culture, ideas, sport, education, music, even food – the texture and values of history and daily life.

Author Robert Winder Published by Abacus ISBN 9780349143460 EAN 9780349143460 Bic Code Cover Paperback