Join the race to drive the future. Can a startup conquer the biggest and most entrenched industry in the global economy? The petrol car transformed our lives, both as a lifestyle object and a means of transport. It created a new economy and changed the design of our cities, but also led to pollution, congestion and climate change. Electric cars are the next frontier that could save the industry – but will they ever be good enough? Tesla silenced their doubters early on by doing the impossible and creating a luxury electric sportscar, but now they face the biggest trial yet: delivering and manufacturing an affordable electric family car to the masses – the Tesla Model 3. Here is a fascinating, insider business story of one of the most talked-about companies in the world.

Author Tim Higgins Published by WH Allen ISBN 9780753554371 EAN 9780753554371 Bic Code Cover Hardback