Bookshop Day is one-day nationwide celebration of all high street bookshops including independent bookshops. The campaign aims to highlight the cultural importance of books and bookshops, and celebrate the people that bring the two together, our wonderful booksellers! Booksellers are what make our book-buying experiences so special – they are book experts, curators, community champions, bibliotherapists and matchmakers. Bookshop Day happens annually in October and will next take place on Saturday 8 October 2022. Bookshop Day first launched in 2013 and is run by the Booksellers Association to encourage book lovers, like you, to shop at their local bookshop. Every year, as part of the campaign, we create a Books Are My Bag Limited-Edition Bag. These bags are available to purchase exclusively from bookshops; another excellent reason to visit your local bookshop on Bookshop Day!

We are thrilled to have collaborated with Jackie Morris on the design for the 2022 Limited-Edition Bag.

Jackie Morris is a prize winning, internationally best-selling illustrator, artist and author of over forty children’s books. In 2016 she was shortlisted for the CILIP Kate Greenaway Medal for Something about a Bear and she won the prize in 2019 for the modern classic, The Lost Words. She also won the CILIP Greenaway Shadowers Choice Award that year, chosen by children, and The Books are My Bag Readers Award. The book was voted the most beautiful book of 2017 by UK booksellers.

On being invited to design the bag, Morris said “As a writer I owe my career to booksellers. As a reader I love the individuality of different stores that so beautifully reflect the personalities of the staff. It is a real honour to be invited to design this year’s Books Are My Bag Limited-Edition Bag, to celebrate Bookshop Day, and I hope it gives readers and lovers of books one more reason to visit their favourite bookshops this autumn.”