Capturing the views of over 300 business leaders on the common causes of digital transformation failure, this book sets out an actionable framework to help organisations of all sizes to build successful data-driven cultures. After working as a senior executive in one of the country’s leading manufacturers, Alex Vail took a sabbatical to conduct several research projects, including the largest ever study into the UK’s corporate AI capabilities. In total, he surveyed 234 senior leaders and interviewed 92 executives from FTSE350 companies to identify why digital transformations succeed or fail; the data dependency of organisations; and their levels of data literacy at senior levels.