A revelatory method that explains how we buy, sell, work and live. For over a century, anthropologists have immersed themselves in unfamiliar cultures, uncovering the hidden rituals that govern how people act. Now, a new generation of anthropologists are using these methods in a new context – to illuminate the behaviour of businesses and consumers around the globe. In ‘Anthro-Vision’, Gillian Tett reveals how anthropology can help make sense of the corporate world.
Author Gillian Tett Published by Random House Business Books ISBN 9781847942876 EAN 9781847942876 Bic Code Cover Hardback