{"id":98532,"date":"2026-04-24T17:05:30","date_gmt":"2026-04-24T16:05:30","guid":{"rendered":"https:\/\/www.borzoibookshop.co.uk\/shop\/product\/the-business-book\/"},"modified":"2026-04-26T17:05:42","modified_gmt":"2026-04-26T16:05:42","slug":"the-business-book","status":"publish","type":"product","link":"https:\/\/www.borzoibookshop.co.uk\/shop\/product\/the-business-book\/","title":{"rendered":"The Business Book"},"content":{"rendered":"<p>How can you create a successful brand? What makes a great business leader? Why do some firms fail while others prosper? Explaining the key ideas in the field of business in a clear and simple way, this book answers these questions and more besides, and is the perfect introduction to the subject. Untangling knotty concepts and shedding light on abstract theories, entries unpack each complex idea with a combination of easy-to-follow explanations, innovative graphics, and intriguing quotes. 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