{"id":83014,"date":"2025-03-17T16:10:16","date_gmt":"2025-03-17T16:10:16","guid":{"rendered":"https:\/\/www.borzoibookshop.co.uk\/shop\/product\/the-ideological-brain\/"},"modified":"2025-09-17T10:56:56","modified_gmt":"2025-09-17T09:56:56","slug":"the-ideological-brain","status":"publish","type":"product","link":"https:\/\/www.borzoibookshop.co.uk\/shop\/product\/the-ideological-brain\/","title":{"rendered":"The ideological brain"},"content":{"rendered":"<p>The human brain faces a set of dilemmas every day: how to achieve coherence from fragmented sensory inputs and how to attain connection with other people in an increasingly atomized and isolating world. Ideologies offer a shortcut, providing easy answers, scripts to follow, and a sense of shared identity. Whether our ideologies are far-right, far-left, nationalist, religious, or even progressive, they simplify our understanding and give us organizing frameworks through which to act and interact with others. But ideologies come at a cost: demanding conformity and suppressing individuality through rigid rules, repetitive rituals, and intolerance. Once ideologies grip our minds, they fundamentally transform us, making us less sensitive and adaptable. Drawing on her groundbreaking research, Dr Leor Zmigrod uncovers the hidden mechanisms driving our beliefs and behaviours.<\/p>\n<!-- Jellybooks Discovery Plugin: Not on a regular page -->","protected":false},"excerpt":{"rendered":"<p>Author Leor Zmigrod Published by Viking ISBN 9780241741214 EAN 9780241741214 Bic Code PDZ|PSAN5|QDTS|QDX|VSP|GTK|JPA Cover Hardback<\/p>\n","protected":false},"featured_media":83013,"template":"","meta":[],"product_brand":[],"product_cat":[9362],"product_tag":[],"class_list":{"0":"post-83014","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-popular-science","8":"first","9":"onbackorder","10":"taxable","11":"shipping-taxable","12":"purchasable","13":"product-type-simple"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The ideological brain - Borzoi Bookshop<\/title>\n<meta name=\"description\" content=\"Author Leor Zmigrod Published by Viking ISBN 9780241741214 EAN 9780241741214 Bic Code PDZ|PSAN5|QDTS|QDX|VSP|GTK|JPA Cover Hardback\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.borzoibookshop.co.uk\/shop\/product\/the-ideological-brain\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The ideological brain - 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