{"id":81009,"date":"2025-02-10T16:55:13","date_gmt":"2025-02-10T16:55:13","guid":{"rendered":"https:\/\/www.borzoibookshop.co.uk\/shop\/product\/the-formula\/"},"modified":"2025-09-17T10:55:22","modified_gmt":"2025-09-17T09:55:22","slug":"the-formula","status":"publish","type":"product","link":"https:\/\/www.borzoibookshop.co.uk\/shop\/product\/the-formula\/","title":{"rendered":"The formula"},"content":{"rendered":"<p>For decades in America, car racing meant NASCAR, and to a lesser extent IndyCar, with Formula 1 &#8211; the wealthiest racing league in the world &#8211; a distant third. Fast forward to 2023, and F1 has emerged at the front of the pack powered by a passionate yet nascent American fanbase. The F1 juggernaut has arrived, but this checkered flag was far from inevitable. 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